TRATON Highlights 2018

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Yoshio Shimo, President & CEO Hino Motors (left) and Andreas Renschler, CEO TRATON (right)
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One of the first highlights in 2018 was the new partnership with Hino. More details of the partnership’s scope were announced at IAA: https://traton.com/en/newsroom/press_releases/press_release_17092018_2.html
Employees recreate TRATON logo.
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The next big thing was the announcement of the new name: TRATON. It expresses TRAnsformation of our industry, TRAnsportation as our customer’s core business, TONnage as what we move, TRAdition of our brands, and our always ON attitude. More: https://www.youtube.com/watch?v=BX2DR769KEg&t=5s
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Prior to the IAA, TRATON and especially its employees were visible all over the place. The TRATON movement began: https://www.youtube.com/playlist?list=PLvXhgsaCWFPvFOwpN0a6DkhKYGLd7RiBj
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At the IAA we lived our attitude of being welcoming and open. It was the first event of the young TRATON GROUP in one common hall.
A man and a woman are standing at a table in a recording studio with cameras.
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With our Webcast Studio we literally created a window to what’s going on behind the scenes of the IAA. See all interviews and shows here: https://www.youtube.com/playlist?list=PLvXhgsaCWFPs-Pq0JN1-UI-6J9lKOZ-WR
(Von links nach rechts) Joachim Drees, CEO MAN, Cai Dong, President Sinotruk und Andreas Renschler, CEO TRATON.
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Another big milestone for TRATON was the announcement of a further expansion of the long-term partnership with Chinese CNHTC Group. https://traton.com/en/newsroom/press_releases/press_release_18092018.html
Andreas Renschler, CEO TRATON (links) und Tony Aquila, CEO Solera (rechts) auf der IAA 2018.
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Partnership, chapter 3: Together with Solera, TRATON launched a strategic partnership to shape the digital world in transportation and logistics. https://traton.com/en/newsroom/press_releases/press_release_18092018_2.html
Partnership Navistar
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Together with our already existing partner Navistar, we now have four partnerships. Navistar’s International LT was one of the stars in our TRATON area at IAA.
Two brands, one platoon: MAN and Scania are working hand in hand on dual-brand platooning.
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One of many great examples of a succesful collaboration in 2018 was the Dual Brand Platoon: https://traton.com/en/newsroom/press_releases/press_release_19092018.html