Munich, January 15, 2019 – Corporate communications has been reorganized at TRATON, the three-year-old truck and bus division of Volkswagen based in Munich. Wolfgang Meisen (35) became Head of Media Relations & Corporate Messaging on January 1, 2019. He reports to Julia Kroeber-Riel, the Head of Group Communications & Governmental Relations.

The TRATON corporate communications department was based on the newsdesk principle from the beginning. It assigns clear areas of responsibility, based on topics and channels. Media spokespersons are assigned by type of media: under Meisen’s leadership, Jörn Roggenbuck (business and daily press), Sebastian Rausch (finance and strategy communication) and Dr. Alexander Baer (trade press) assume subject matter responsibility across all channels.

Wolfgang Meisen has been an executive speechwriter at the company since 2018 and will continue to serve in this capacity in the future. He previously served as the Head of Communications & PR at KUKA Robotics in Augsburg for five years.

Besides Media Relations & Corporate Messaging, Kroeber-Riel is adding the Corporate Publishing and Brand Management department to the division. This department is headed by Sacha Klingner, who also serves as the Director of Communications at MAN SE. The two other pillars of corporate communications at TRATON are the International and Internal Communications division led by Ronny Buechner, and the Governmental Relations and Political Communications division, overseen by Dirk Hoeke in Berlin. 

Julia Kroeber-Riel says: “Potentially entering the financial markets requires TRATON to deliver corporate communications at an even more sophisticated level. The measures described will add significant depth and experience to TRATON’s communication division. Our goal is to be highly professional and fast while remaining authentic and approachable to our target groups. I am really looking forward to working in this new team setup.”

Contact:

Julia Kroeber-Riel
Head of Group Communications & Governmental Affairs

TRATON AG
Dachauer Str. 641
80995 Munich
Tel.: +49 152 58870900
julia.kroeber-riel@traton.com

Press photo

  • Close
    • 60 seconds short articles_infografik

      This chart shows the projected number of battery-powered trucks in Europe and North America for the years 2025, 2030, and 2035. The numbers increase from 32,000 in North America and 44,000 in Europe in 2025 to 417,000 in North America and 452,000 in Europe in 2035.

    • Date: 2024-09-16

      Copyright:

      File type: image/jpeg

      File size: 487,224

      File dimensions: 1,980 x 1,320px

    • Johan Haeggman, CEO of TRATON Financial Services

      Johan Haeggman, CEO of TRATON Financial Services

    • Date: 2024-09-09

      Copyright:

      File type: image/jpeg

      File size: 894,397

      File dimensions: 2,000 x 1,332px